Your role on our team:

The Product Marketing Specialist is a professional marketing position that is responsible for the go-to market strategy for assigned CLAAS product lines to create demand, adoption, and success within the marketplace. This position drives sales through a deep understanding of the market and competitive landscape, making proposals, and leading the implementation of approved marketing plans. The position support the NA Sales Department to achieve its common goals.

• Creates & implements the go-to market plan for assigned products by evaluating market trends and evaluating competitive strategies. Must be able to present strategies up and down corporate structure. 
• Develops brand positioning and market messaging strategies to build brand awareness within the market for assigned products.
• Manages and creates sales tools and promotional collateral to assist in delivering the value proposition for assigned products.
• Leads the product launch process & product launch team for assigned products which includes updates to the organization and management teams to ensure organizational alignment.
• Contributes to the continual growth of the CLAAS brand in NA through individual marketing activities.
• Provides support for dealer, customer, and team events that help drive sales and marketing results.
• Adheres to established company values, practices, policies and procedures at all times. Follows and supports compliance with all applicable safety rules, laws, regulations, and standards. 
• Demonstrates regular and punctual attendance at the assigned work location. 

Note:  This position may be required to travel both by ground and by air as needed (up to 25%) in North America as well as some travel abroad; must have valid Passport & valid driver’s license with continuously acceptable driving history.
 

Your profile:

• Bachelors’ degree in Marketing, Business, Agriculture, Communications or closely related field preferred, not required, or equivalent work experience.
• Minimum 3-5 years’ of sales, marketing, marketing communications or business management experience. 
• Farm background and some experience with Ag machinery are desired, but not required.
• High level of proven interpersonal skills both verbal and written.
• Excellent computer skills with strong MS Office software experience required.  Experience with InDesign software a plus.
• Must be self-sufficient with a proven ability to work independently and a strong willingness to learn.
• Must be able to meet deadlines and handle a high volume workload in a fast-paced environment and with strong attention to detail.

Full Time Benefits Package Includes:

• Premium free health, dental, vision, short-term disability, and long-term disability;
• Competitive paid time off;
• 401(k) with a generous company match;
• Retirement Readiness Program;
• Company-Paid Life Insurance;
• Flexible Spending Accounts;
• Dependent Care Resources Program;
• Tuition Reimbursement;
• Employee Assistance Program, including mental health;
• Wellness Programs including weight loss, diabetes management, and high blood pressure management;
• Legal & Financial Services;
• Fun & Safe Environment