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Territory Product Specialist – West

Company: CLAAS of America Inc. 
Location: Field Employees 
Start Date: 06/05/2023 
Professional Level: Professionals 
Key Area: Sales 





CLAAS of America is located in the heart of the Midwest’s corn and wheat belts in Omaha. We have people throughout North America as well as Columbus, Indiana, where we have our parts distribution center. As a team, we stand for the successful sales and service of the CLAAS product range in North America. Together with our sales partners, we offer local expertise enabling farmers to be the best in their fields.

Your role on our team:

The Territory Product Specialist partners with assigned CLAAS Sales Division to assist in driving sales and new customer acquisition by providing technical and feature knowledge of CLAAS products to various audiences. The position provides effective product training strongly promotes the development of the CLAAS Brand within the dealer organization, customers, and other CLAAS Employees. Performs comparisons to competitive equipment and demonstrates CLAAS equipment. This role supports a specified Region and company Product Department(s) for multiple product lines.


  • Partners with Region Team to determine engagement with assigned dealer partners to achieve Region goals through new customer acquisition and retaining existing customers. 
  • Schedules activities such as, but not limited to, dealer calls, demonstrations, customer visits, farm shows, and participates in open houses and training sessions in coordination with the Region Team, etc.
  • Assists dealer partners with assessing customer (end-user) operational technical needs and advises on the best suitable product for operation for product and precision farming technology.
  • Effectively communicates and demonstrates technical and feature knowledge of CLAAS products as well precision farming products-GPS steering, mapping, telematics, etc. to dealer sales partners, end-users, internal personnel, and others as required.
  • Performs product training and product demonstrations with dealer partners, Region Team, customers and qualified sales leads and supports start-up of new CLAAS customers. Assists with Customer clinics / training as required.
  • Sets up and demonstrates CLAAS equipment as requested and needed. Ensures proper documentation and submission of demo reports / records in CLAAS’ Customer Relationship Management (CRM) tool (e.g. Salesforce).
  • Performs field evaluation of CLAAS and competitive equipment and formulates feature/pricing comparisons.
  • Supports Product Management with creation of product material such as training, F/B materials, comparisons, etc.
  • Partners with the COA Sales Organization to recommend feature improvements in order to effectively support product sales.Leads and participates in internal and external training programs.
  • Provides technical promotion and support at farm shows and group presentations.
  • Supports Product Management in new product evaluations and testing as needed e.g. pre-series machinery
  • Adheres to established company values, practices, policies and procedures at all times. Follows and supports compliance with all applicable safety rules, laws, regulations and standards. 
  • Demonstrates regular and punctual attendance at the assigned work location.  

Note:  This position includes extensive domestic and occasional international travel by auto and air (during harvest, expect 80-100%); valid driver’s license with an acceptable driving history & passport is required.

Your profile:

  • Bachelors’ degree in Ag Business, Ag Engineering or closely related field preferred, not required, or equivalent work experience.
  • 2-4 years’ related work experience, preferred.
  • Experience in operation of agricultural equipment and precision farming systems, required.
  • Ability to effectively communicate technical information to technical and non-technical audiences.
  • Agricultural background, highly desirable.
  • Must be able to meet deadlines and handle a high volume workload in a fast-paced environment with strong attention to detail.

Full Time Benefits Package Includes:

  • Premium free health, dental, vision, short-term disability, and long-term disability;
  • Competitive paid time off;
  • 401(k) with a generous company match;
  • Retirement Readiness Program;
  • Company-Paid Life Insurance;
  • Flexible Spending Accounts;
  • Dependent Care Resources Program;
  • Tuition Reimbursement;
  • Employee Assistance Program, including mental health;
  • Wellness Programs including weight loss, diabetes management, and high blood pressure management;
  • Legal & Financial Services;
  • Fun & Safe Environment


We look forward to your application.

Your contact from our CLAAS Recruiting Team

Michelle Schefcik

CLAAS of America Inc.


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